CIPA Fiera Milano announces the simultaneous holding of fairs on the treatment of surfaces, paints and frames

13 de novembro de 2017
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Civil Construction/São Paulo, October 2017 – The organizer and promoter CIPA Fiera Milano officially launched on Wednesday, October 4, in São Paulo, another edition of the EBRATS – Brazilian Exhibition and Exhibition of Surface Treatments FEITINTAS – Fair Industry of Paints, Varnishes and Related Products. For the first time, the two events will be held simultaneously with FESQUA – International Fair of Esquadrias, Ferragens and Componentes in the same days and place. The Fairs will be open to the public on September 12 and 15, 2018, at the São Paulo Expo.

The new format of joint accomplishment of the fairs has as objective main to facilitate to the access and the integration of the public as well as improving the logistic one of the expositions for the companies, in accordance with the commercial director of the CIPA Fiera Milano, Rimantas Sipas. In previous years, Feitintas and Fesqua were held separately from Ebrats. The organizers expect to receive around 40,000 people and more than 700 exhibiting brands.

Sipas said that as early as the launch date, about 70% of the space available for booths at EBRATS was marketed. This surprised us positively indicating the resumption of business, which we already noticed this year, and that will be much more consolidated next year,” said Sipas. The realization of the fairs is the great opportunity for companies to take advantage of the good moment of recovery of the economy and expose their brands,” he added.

The same business growth assessment for 2018 is shared by the president of SITIVESP. According to him, the market for industrial paints, real estate, automotive refinishing and complements, went through the period from 2013 to 2016 without expansion in business. This year, however, we are seeing a small recovery and in the next we believe the move will be very good,” he said.

Narciso Moreira also highlighted the strategic planning work carried out by SITIVESP, which is allowing even closer approximation with ABRAFATI (Brazilian Association of Paint Manufacturers) and the definition of competencies that will be managed by each entity. We need to make the most of what the industry really offers.

Airi Zanini, president of ABTS (Brazilian Surface Treatments Association) and general director of Anion MacDermid Brasil, also points out that other segments of the economy such as real estate, appliances (white line) and furniture have also been presenting data with positive performances. For him, it is important that the surface treatment companies are in EBRATS, “to be able to discuss the innovations of the sector and show the market its novelties.

For exhibitor Milton Morais Silveira Júnior, executive director of Atotech, EBRATS is a great meeting where there is the opportunity to strengthen the company’s brand and have a closer contact with customers. We participated in almost all the editions and it is also a moment of fraternization for us,” he said.

During the launch event, the anthropologist Luiz Marins, invited by Cipa Fiera Milano to give a lecture on investment opportunities, presented to the businessmen present the competitive advantages of Brazil in relation to other countries such as China, India, Indonesia, Turkey and Russia . According to Marins, in the eyes of foreign investors, besides Brazil being among the 10 largest economies in the world, it is a place that does not have the problems present in those nations, such as ethnic or religious issues, border conflicts and language-related impediments. Investors are more interested in our economy, which has the best agribusiness in the world, for example, so we need to start preparing ourselves to get out of this crisis and see the opportunities that will arise,” he said.

Profile of fairs EBRATS is in its 16th edition and is considered to be the largest Latin American forum on Surface Treatment conducted in partnership with ABTS and supported by SINDISUPER – São Paulo Industry Trade Union for the Protection, Treatment and Transformation of Surfaces.

The 11th FEITINTAS is focused on the market for real estate paints, automotive and industrial refinishing, and complements, made by SITIVESP. The Fair brings together the main brands in the sector offering complete solutions and market trends. It will also have technical lectures with the objective of promoting the development of the sector, qualify labor and foster new business.

The 12th FESQUA is the largest and most important event for the window frames market in Latin America. It brings together in one place innovations in window frames and windows, doors, windows, facades, ceilings, gates, railings, accessories and components, as well as machines and equipment for the window and glass industry.


EBRATS – Meeting and Exposition of Brazilian Treatments of Superfície

FEITINTAS – Fair of Industry of Paints, Varnishes and Related Products – International Fair of Frames, Hardware and Components

Times: 4th to 6th, from 2pm to 9pm, and on Saturday, from 11am to 7pm.

Date: 12 to 15 September 2018.

Place: São Paulo Expo Exhibition & Convention Center

Address: Rodovia dos Imigrantes, KM 1,5 – Água Funda, São Paulo – SP.

Source: O Globo Agency
Date: 10/16/2017

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Cipa Fiera Milano is specialized in trade shows and technical publications, and aims at approaching organizations and creates business opportunities and relationships through the creation of large fairs and publishing targeted magazines in Latin America.

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