New format of events prioritizes access and integration of the public The Cipa Fiera Milano, organizer and promoter of events, launched on Wednesday, 4, in São Paulo, another edition of the Brazilian Meeting and Exhibition of Surface Treatments (Ebrats), and the Industry Fair for Paints, Varnishes and Related Products (Feitintas).
For the first time, the two meetings will be held simultaneously with the International Fair of Scaffolding, Hardware and Components (Fesqua), between September 12 and 16, 2018, at the São Paulo Expo, in São Paulo (SP).
The main objective of the new joint format of fairs is to facilitate access and integration of the public and to improve the logistics of exhibitions for companies. In previous years, Feitintas and Fesqua were held separately from Ebrats. Now, organizers expect to receive around 40,000 people and more than 700 exhibiting brands.
During the launch event, the anthropologist Luiz Marins, invited by Cipa Fiera Milano to give a lecture on investment opportunities, presented to the businessmen present the competitive advantages of Brazil in relation to other countries such as China, India, Indonesia, Turkey and Russia .
Fonte: Home Center View